EXCLUSIVE: Vikram Malhotra believes India is more open to AI adoption than the West; says the new-age technology will become “as accessible as electricity” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bollywood News at.com.
EXCLUSIVE: Vikram Malhotra believes India is more open to AI adoption than the West; says the new-age technology will become “as accessible as electricity” Bollywood News: Latest Bollywood News, Bollywood News Today, Bollywood Celebrity News, Breaking News, Celeb News, Celebrities News, Bollywood News Hindi, Hindi Bol...
Artificial Intelligence continues to transform industries across the globe, and the media and entertainment business is no exception.
From advertising and digital marketing to filmmaking and long-format storytelling, AI has rapidly become one of the most discussed developments in the creative ecosystem.
Sharing his perspective on this evolving shift, Vikram Malhotra, Founder and CEO of Abundantia Entertainment, spoke about the growing impact of AI during an exclusive interaction with.
Talking about India’s position in the global AI landscape, Vikram noted that the country appears more optimistic and receptive toward AI adoption compared to several western nations.
According to him, Indian audiences and professionals are showing greater excitement about integrating AI into daily life rather than fearing its impact.
“At a generic level, I think India is building up to mark its own place in the world of AI,” Vikram said.
He further added, “The level of excitement of AI coming into everyday life is significantly higher for the average Indian than it is for the average American or an average citizen of the western world.”.
He also pointed out that concerns surrounding AI replacing jobs and disrupting lives are comparatively lower in India.
“The fear of AI overtaking jobs and lives is much lower in India than it is in the western world,” he explained, adding that the technology is already becoming part of everyday life “in a largely constructive way.”.
Speaking specifically about the entertainment industry, Vikram highlighted how advertising has already embraced AI-led creation and production in a major way.
He believes the film and streaming space is now beginning to move beyond the novelty phase and explore AI’s practical potential in storytelling and content creation.
“On the film side, on the series side, which is a little more premium side of the media and entertainment industry where content creation is concerned, I think the awareness about leveraging AI beyond just novelty value is now coming and sinking in a big way very quickly,” he shared.
The importance of the report depends on confirmed records, named authorities and any follow-up statements that clarify the scale, timing and public impact of the development.
The next useful information will be the most direct record available: an official notice, a named statement, an updated dataset, a court filing, a regulator note or a corrected public advisory.
